The Design Monster was approached by Dan Graham to help refresh the branding for his personal training business. Dan’s brief was for a strong and professional looking identity that would stand out in the competitive personal trainer market that he works in.

Dan chose two variations on the same logo, one which would be his main brand with the letters ‘DG’ linked together, and then a second which used silhouettes of a personal trainer and client as a sub-brand to promote his services as a personal trainer.

Once the branding was finalised, Dan required further materials to be produced to help promote his business and reinforce his brand identity:

  • Graphics for his social media banner headers
  • Leaflets for one-to-one personal training sessions
  • Leaflets for Bootcamp classes
  • T-shirts with his branding and contact details

Client: Dan Graham Personal Training
Brief: Logo, t-shirt design, promotional leaflets, social media graphics, printing

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